The surveyors' guide to local SEO
You probably rely on finding local clients to sustain and grow your practice as an experienced surveyor. In the digital age, an innovative approach is often needed to advertise in your local area despite traditional marketing methods such as directories, word-of-mouth and print ads.
Boosting your firm's presence in search engines and attracting more clients is possible with some local SEO tactics. In this article, the Surventrix team take a closer look.
Why do you need SEO?
The term SEO refers to search engine optimization. Basically, it involves improving your online presence so that people are more likely to find information about your practice when they search online.
Search engines like Google and Bing use hundreds of factors to determine where and how they display your website's pages. An SEO professional's job is to improve a business's website according to these factors so that more people visit it.
If you don't have a dedicated team of SEO marketing experts or an agency that offers SEO services, don't worry - you can still benefit from 'local SEO'.
Where does local SEO fit in?
Search engine optimization (SEO) for local businesses focuses on local search queries.
Your strategy would be to appear in search results if someone searches for 'surveyors in Cambridge' or a similar term when looking for a surveying practice in Cambridge.
Your practice's website will still receive relevant traffic with less time and resources than with a full-blown SEO strategy.
Tips for local SEO
Are you ready to get started? Here are five things you can do to improve your practice's visibility in local search results. In the UK, Google and Bing account for over 90% of all searches.
1. Make your company known
Local search engine results often display a map and details of local businesses on the search engine results page (SERP) for a local search query.
Getting listed on the 'local pack' is relatively straightforward. Those searching nearby for local terms will be able to find your business listing if you complete a Google Business Profile and a Bing Places listing as fully as possible.
2. Ask clients to leave reviews
Your business's ranking in search engine results can be influenced by online reviews. You should check the reviews on your business listings regularly, as Google rewards business owners who respond promptly to customer reviews as it's a clear signal the business values customer feedback.
Sending clients a link to your reviews page or posting it on social media will encourage them to leave a review, and good reviews will increase your listing's visibility.
3. Develop links and mentions
Search engines will be more likely to display your website in the search results if they can find quality, trustworthy information about your practice online.
Search engines like Google and Bing will look for links to your website from other quality surveying related websites. Additionally, they'll look for mentions of your practice in local news sites and listings in directories to determine how prominently they should display your website.
You should take some time to see if you can get a link to your website added to the websites of the partners you work with and local news websites.
4. Contact info. It's Important!
The name, address, and phone number of your business will be used in local SEO.
Ensure that these details are accurate and up-to-date everywhere your practice is listed on the web, so that search engines can find them more easily.
It's easy to find all the locations where your practice appears online and highlight what needs to be fixed with Yell's Local Business Listings Scanner. Your practice can also be listed in quality directories using this tool.
5. Make your website's pages local search engine friendly
The title and wording on your homepage could improve your website's ability to rank for local queries. The name, address, and phone number of your practice will also help search engines verify these details.
You should have separate pages on your website if your practice targets several geographical locations. All these locations should also be included in your Google My Business listing to ensure they appear in local searches.
At Surventrix, we’re committed to supporting your business flourish, providing a solution to manage your business, CRM, reporting and client service. Get in touch with us today to arrange a no-obligation a demo.